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Privacy Policy

Your privacy matters to us. This policy explains how Scrutivo, operated by Scrutivo in Malmö, Sweden, collects, uses, and protects your personal data.

1. Information We Collect

When you register for a Scrutivo account, we collect the following personal information:

  • Full name
  • Email address
  • Company name and details
  • Estimated search volume
  • Referral source (how you heard about us)

We may also collect technical data such as IP address, browser type, and usage patterns when you interact with the platform.

2. How We Use Your Information

We use the information we collect to:

  • Process and activate your account.
  • Provide, maintain, and improve the Scrutivo platform.
  • Communicate with you about your account, updates, and support.
  • Monitor usage to ensure compliance with our terms of service.
  • Fulfil legal and regulatory obligations.

3. Data Sharing

We do not sell your personal data. We may share your information with the following parties where necessary:

  • Scrutivo — As the operator of Scrutivo, Scrutivo processes your data for account activation, billing, and support.
  • Data providers — Certain account and usage data may be shared with our commercial data providers in connection with providing business intelligence services through the platform.
  • Service providers — We work with trusted third-party providers for hosting, analytics, and communication services, all bound by data processing agreements.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption, access controls, and regular security assessments.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the service. After account termination, we may retain certain data for a reasonable period to comply with legal obligations, resolve disputes, or enforce our agreements.

6. Your Rights (GDPR)

If you are located in the European Economic Area, you have the following rights under the General Data Protection Regulation:

  • Access — Request a copy of the personal data we hold about you.
  • Rectification — Request correction of inaccurate or incomplete data.
  • Erasure — Request deletion of your personal data where there is no compelling reason for continued processing.
  • Restriction — Request restriction of processing in certain circumstances.
  • Portability — Request your data in a structured, machine-readable format.
  • Objection — Object to processing based on legitimate interests.

To exercise any of these rights, please contact us through our contact page.

7. Cookies

Scrutivo uses cookies and similar technologies to maintain your session, remember preferences, and analyse platform usage. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the service.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

9. Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, please reach out through our contact page.